A Samsung tablet displaying the Google search engine homepage rests on a wooden table, accompanied by a black stylus, a smartphone, and a white cup and saucer. A green plant is slightly blurred in the background, creating a cozy atmosphere perfect for discussing digital marketing agency strategies or exploring Google Ads. Opdee Digital Marketing

What is the difference between Google AdSense and Ad Manager?

Google Ads is an online advertising platform developed by Google, where businesses can create and display ads on Google’s search engine results pages and partner websites. It is an essential tool for businesses looking to reach their target audience and drive traffic to their websites. However, managing Google Ads campaigns can be complex and time-consuming,…

A person holds a tablet displaying a bar chart with monthly data from January to May. A white keyboard, a clipboard with a blank notepad, and a green pencil are placed on the wooden desk in the background, possibly highlighting trends tracked by their digital agency. Opdee Digital Marketing

Optimising Conversion Rates for UK Service Industries: What’s Considered Good?

Conversion rates are a crucial metric for service industries in the UK. They measure the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Understanding and improving conversion rates is essential for businesses in the service industry to generate revenue and…

A MacBook displaying the Google search page, highlighting search engine organics, is placed on a wooden desk. Nearby are a smartphone, a notebook with pens, and a decorative glass object next to a small metallic cannon figure. The scene is well-lit with a neutral, beige-colored background. Opdee Digital Marketing

What is the role of a Google ad manager?

Google Ad Manager is a powerful advertising platform that allows businesses to manage and optimise their digital ad campaigns. It provides a comprehensive suite of tools and features that enable businesses to reach their target audience, maximise their ad revenue, and improve their return on investment (ROI). With Google Ad Manager, businesses can easily create,…

A desktop computer displaying "Digital Marketing" on its screen sits on a wooden desk. Below, there are open notebooks with charts and text reading "Business Plan Schedule." Nearby are a coffee cup, a pen, a mouse, plants, and decorative items—perfect for strategizing Google Ads or search engine organics. Opdee Digital Marketing

What is a Google Ads marketing agency?

Google Ads marketing agencies are companies that specialise in managing and optimising Google Ads campaigns for businesses. Google Ads, formerly known as Google AdWords, is an online advertising platform where businesses can create and display ads on Google’s search engine results pages and other websites within the Google Display Network. These agencies have a team…

A home office setup with a modern desktop computer displaying charts and graphs, hinting at a busy digital agency. The desk has a keyboard, mouse, notepad, pen, glasses, a small potted plant, and white file organizers. A desk lamp is turned on, and there's a window with potted plants behind it. Opdee Digital Marketing

Maximising Your Online Sales: Conversion Rate Optimisation Services Explained

Conversion Rate Optimisation (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. It involves analysing user behavior, conducting experiments, and making data-driven decisions to optimise a website’s conversion rate. CRO is crucial for online businesses as it can…

A person with pink nail polish is typing on a MacBook Air with a Google search page open, possibly researching for their digital marketing agency. The desk also has a cup of coffee beside the laptop and a smartphone displaying an image gallery. Opdee Digital Marketing

Should I hire someone to manage my Google Ads?

Google Ads Management is the process of managing and optimising Google Ads campaigns to ensure maximum performance and return on investment (ROI). It involves creating and monitoring ads, selecting keywords, setting budgets, and analysing data to make informed decisions. In today’s digital age, where online advertising is crucial for businesses to reach their target audience,…

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Understanding When to Use Display Campaigns

Display campaigns are a form of digital advertising that involves placing visual ads on websites, mobile apps, and social media platforms. These ads can be in the form of banners, videos, or interactive media. Display campaigns are an essential component of digital marketing as they help businesses increase brand awareness, drive website traffic, and improve…

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