About Us
Pioneering AI-Powered Digital Innovation in Melbourne
OpDee Digital combines 26 years of IT expertise, 19 years of digital marketing experience and 3 years of AI integration to create effective digital solutions for businesses.
We’ve evolved from traditional marketing to specialise in AI consultancy, training and strategic branding, designing tailored solutions for each client—whether you need operational efficiency, better customer satisfaction or stronger branding.
We integrate AI technology with proven digital strategies to deliver measurable results while enhancing your brand across all touchpoints.
Meet the Opdee Team
Our diverse team of digital marketing, AI, and technology experts brings together a wealth of experience, creativity, and technical expertise to deliver exceptional results for our clients.
Derek
Derek serves as a fractional (outsourced) Chief Marketing Officer (CMO) and Chief Technology Officer (CTO) for businesses. He has 19 years of experience in Search Engine Marketing, website design and development, and digital paid advertising with Google, along with 11 years in Facebook Marketing. Additionally, Derek brings 14 years of expertise in product development and project management.
As a cloud architect, he has a deep understanding of tech stack development and management. Derek is a proactive professional known for explaining complex concepts clearly, ensuring his clients stay informed about changes in digital marketing and technology, particularly in AI and business automation.
During 2024 and 2025 Derek has become a forerunner in AI Application Development and is now a recognised Agentic Coder with an expanding following as a top 1% contributor accoss all AI Coding Forums Internationally.
Olwyn
Financial Director and Lead Copywriter
Olwyn serves as Derek’s 2IC at Opdee, playing a key role in guiding the company’s direction and maintaining a clear view of overall business performance. She works closely with leadership to align priorities across the organisation and ensure decisions support sustainable growth. With oversight across operations and HR, Olwyn brings structure and accountability to the business, supporting team performance and ensuring systems and processes run effectively day to day.
Known internally as the “Human in the Loop,” particularly across AI-driven content, Olwyn ensures all communication meets a high standard of accuracy, clarity, and brand alignment. Supported by her background in financial management, she contributes to sound decision-making and the continued stability of the business.
Dee
Head of Operations & Projects and Content Writer
Cindy, who goes by Dee, is central to the smooth operation of business activities at Opdee. Her involvement in project management is crucial, as she ensures that projects move forward effectively and meet their deadlines.
Her approach to managing tasks and timelines is vital in keeping projects on track, demonstrating her ability to handle complex workflows with efficiency.
Dee provides vital input when it comes to coordinating the creation of researched content and fact checking information to ensure alignment with client branding and voice.
Arnel
Creative Director
Arnel, known as Nel around Opdee, is the creative genius behind our brand’s visual identity. As the Creative Director, he excels at aligning brand visions with market presence through effective social branding strategies and thoughtfully designed brand kits. Nel plays a crucial role in developing brand social kits, social media designs, newsletters, and marketing assets that capture the essence of each brand we work with.
He meticulously oversees the creative direction at Opdee, ensuring that all digital channels are on-brand and consistent with established brand guidelines. Nel’s attention to detail means that every marketing piece resonates with our customers’ objectives, creating a cohesive and engaging brand experience.
With his expertise and creative flair, Arnel helps businesses effectively communicate their message and connect with their audiences, making a significant impact in the digital landscape. His passion for creativity drives the team to push boundaries and explore new ideas, all while maintaining the integrity of the brand.
Jesamie
Lead Front End Developer and UI Designer
Jesamie combines her creativity and technical skills to bring Opdee’s web projects to life. With strong expertise in CSS, HTML, and JavaScript, she crafts engaging and user-friendly websites that are visually appealing and easy to navigate.
Her focus is on creating positive experiences for visitors, ensuring they can easily find what they need while enjoying their time on the site.
Dedicated to helping businesses build their digital identity, Jesamie stays updated on the latest design trends and technologies. Whether she’s working on a complete website overhaul or a fresh new design, her attention to detail and commitment to usability ensure that each project delivers results that exceed client expectations and enhance their online presence.
Hannah
Senior Operations & Process Specialist
Hannah enables organisations to operate with greater clarity, consistency, and efficiency by designing structured systems, developing SOPs, and building repeatable processes. She works closely with both internal teams and clients to streamline workflows, reduce friction, and simplify day-to-day operations, enabling teams to focus on high-impact work that drives growth. With a sharp eye for inefficiencies, Hannah identifies operational gaps and implements the right systems, documentation, and structures to ensure nothing is overlooked.
She also leads Google Ads strategy and execution, applying a disciplined, data-driven approach to optimise performance, improve ROI, and maximise the impact of every advertising dollar.
Niña
UI/UX Quality Assurance & Cloud Architect
Niña ensures Opdee’s client websites are fast, secure, and fully functional through hands-on QA and cloud infrastructure experience. She manages daily WordPress maintenance, including updates, performance optimisation (LiteSpeed, Perfmatters), and cross-device testing to prevent issues during deployments.
As Cloud Architect, she handles server provisioning, DNS and SSL setup, and WordPress deployments via Runcloud. She leads projects end-to-end—setting up staging, migrating sites, managing QA, and configuring analytics and SEO tools, then continues optimising performance and maintaining each site post-launch.
Nikka
Senior Full Stack Developer
Nikka is a software engineer with expertise in full-stack development, systems architecture, and AI-driven application design. She drives development and maintenance of our multi-tenant platforms, adding features, optimising performance, enhancing workflows, and ensuring reliability for energy monitoring and quoting systems.
Nikka actively integrates artificial intelligence and machine learning technologies into software products to improve productivity, analytics, customer engagement, and operational intelligence across multiple industries.
Christian
Customer Support Specialist
Christian is a software support and operations specialist with experience managing and communicating updates across client-facing applications. He ensures platforms spanning point-of-sale, inventory management, promotions, reporting, hospitality operations, and accounting integrations run smoothly for the businesses that depend on them. He bridges development teams and end users by translating technical updates into communications that clients can understand and act on, ensuring every fix and improvement reaches the right people.
Christian is committed to quality and client satisfaction — keeping systems stable, teams informed, and businesses running without interruption.
April
Client Experience & Onboarding Associate
April is Client Experience & Onboarding Associate at Opdee Digital, acting as the primary point of contact for clients from onboarding through ongoing engagement. She supports clients in navigating systems, understanding processes, and using digital tools effectively. As a client liaison, she handles questions, issues, and day-to-day needs, explaining platforms in plain language and keeping clients on track. When technical support is required, she works with the wider team to escalate and resolve queries efficiently.
She also supports social media delivery, assisting with content coordination, scheduling, and engagement.
Susie
Advertising Account Specialist
Susie combines her marketing degree expertise with a long history as a logistics purchasing agent to deliver exceptional marketing and strategy support for Opdee.
With a proven track record of building long-lasting client partnerships, she excels in content management, optimising Google Business Profiles and PPC Campaigns, ensuring that every campaign not only resonates with audiences but also sustains robust relationships for business success.
Make a digital impact with Opdee!
Ready to enhance your digital presence? Our team of experts is ready to help you achieve your online business goals with data-driven strategies, creative solutions, and measurable results.