Category Google Ads

How often should you optimise Google Ads?

Photo Google Ads Optimization

In today’s digital age, online advertising has become an essential component of any successful marketing strategy. Among the various online advertising platforms available, Google Ads stands out as one of the most effective and widely used platforms. However, simply running…

Are Google ad agencies worth it?

Google Ad Agencies are companies that specialise in managing and optimising Google Ad campaigns for businesses. These agencies have a deep understanding of the Google Ad platform and use their expertise to help businesses achieve their advertising goals. Google Ad…

What is the role of a Google ad manager?

Google Ad Manager is a powerful advertising platform that allows businesses to manage and optimise their digital ad campaigns. It provides a comprehensive suite of tools and features that enable businesses to reach their target audience, maximise their ad revenue,…

What is a Google Ads marketing agency?

Google Ads marketing agencies are companies that specialise in managing and optimising Google Ads campaigns for businesses. Google Ads, formerly known as Google AdWords, is an online advertising platform where businesses can create and display ads on Google’s search engine…

Should I hire someone to manage my Google Ads?

Google Ads Management is the process of managing and optimising Google Ads campaigns to ensure maximum performance and return on investment (ROI). It involves creating and monitoring ads, selecting keywords, setting budgets, and analysing data to make informed decisions. In…

Understanding When to Use Display Campaigns

Photo laptop, chart

Display campaigns are a form of digital advertising that involves placing visual ads on websites, mobile apps, and social media platforms. These ads can be in the form of banners, videos, or interactive media. Display campaigns are an essential component…