How to Fix WordPress Critical Errors
Learn how to identify, troubleshoot, and fix critical WordPress errors. Tips for preventing and resolving common issues. Need help? Contact us.
Understanding Click-Through Rate (CTR)
Learn how to create content that grabs attention and drives clicks. This article covers crafting compelling headlines, using effective visuals, and creating strong CTAs. Plus, see real-life examples of successful social media campaigns. Perfect for anyone looking to boost their social media strategy!
Setting Up Your Social Media Analytics
Hey there! Welcome to the second part of our “Mastering Social Media Marketing” series. Last week, we chatted about why social media metrics like leads, clicks, and other key metrics matter. This week, let’s get practical—it’s all about setting up your social media analytics. Knowing how to gather and interpret data from different social platforms…
Introduction to Social Media Marketing Metrics
G’day! In this digital age, social media is a big part of any business’s marketing plan. It offers a wide and varied audience, making it a great place to reach potential customers. But to make the most out of social media, you need to understand and track key metrics like leads and clicks. In this…
Getting Started: Laying the Right Organic Groundwork for Your Local Business
Hey Opdee readers! If you’re running a local business, getting noticed online can be a game-changer. Before diving into paid advertising, it’s crucial to establish a solid organic presence. Think of it as setting the stage before the main act. Here’s a friendly guide on how to set up the right organic groundwork using platforms…
Understanding Poor Conversion Rates: How Low is Too Low?
Conversion rates are a crucial metric for businesses as they directly impact the success and profitability of a company. In simple terms, conversion rates measure the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It is essentially the…
What is a typical conversion rate for Google Ads?
Conversion rates are a crucial metric in Google Ads campaigns. They measure the percentage of users who take a desired action, such as making a purchase or filling out a form, after clicking on an ad. Understanding and optimising conversion rates is essential for the success of any Google Ads campaign. Summary Conversion rates are…
How often should you optimise Google Ads?
In today’s digital age, online advertising has become an essential component of any successful marketing strategy. Among the various online advertising platforms available, Google Ads stands out as one of the most effective and widely used platforms. However, simply running a Google Ads campaign is not enough to guarantee success. To truly maximise the potential…
What is a good Optimisation score in Google Ads?
Google Ads Optimisation Score is a metric that measures the effectiveness and efficiency of your Google Ads campaigns. It provides advertisers with a score ranging from 0% to 100% that indicates how well their campaigns are optimised. The score is based on various factors such as ad relevance, landing page experience, and ad performance history….
Is Conversion Rate Optimisation Worth the Investment?
Conversion Rate Optimisation (CRO) is a process that focuses on improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It involves analysing user behaviour, identifying areas of improvement, and implementing strategies to increase conversions. CRO is an essential component…
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