What Makes Us Different
We are not here to lock you in, wow you with buzzwords, or schedule calls for the sake of catching up
We’re here to grow your business. Period.
You Own Everything
Everything we build belongs to you. Your website, your data, your files, your advertising accounts. You are the owner and admin. We work alongside you as a manager or secondary admin, but control over your accounts is always in your hands.
No hostage situations. No “well, technically that’s on our server.” If you want to leave tomorrow, you take everything with you.
No Contracts
Our clients stay with us because they want to, not because some piece of paper says they must. That is how we work. If we’re doing our job well, you won’t need convincing to stick around.
Results Over Friendship Calls
Most agencies, especially in the Google Ads world, love their weekly catch-ups. An hour here, two hours there. They figure that if they become your friend, you won’t fire them.
We think differently. Our results should speak for themselves. That consistency is what builds trust, not scheduled small talk that eats into your day providing you with no substance relative to your business or its marketing.
We’ve built our own lead management system where you can mark lead quality and give us feedback in real time. No need to carve two hours from your week just to tell us what’s working and what isn’t. Our goal is to work as close to autonomously as your business needs, making sure your marketing meets your goals without requiring your constant involvement.
We value your time as well as our own. If you want to be more involved, we’re happy to work that way too. Some clients want more consultation, others want a fully hands-off arrangement. We will meet you wherever you are.
We Explain Everything
Call us certified professional explainers. If you want to know what’s happening with your campaigns, your website, your rankings, we’ll walk you through it. No geek speak [or at least as little as possible], no manipulating charts or figures and no hand-waving just for effect. Clients who work with us for a while genuinely understand their marketing, their audience, their placement strategies, and their customer profiles because we have explained it to them.
A good marketer is like a good salesperson. You can’t sell what you don’t believe in, so we make it our job to become your biggest fan, for whatever you do and whatever your mission and goals are. That enthusiasm isn’t theatre, it’s necessary for creating content that connects with the right people, and we really do enjoy what we do for every one of our clients.
Awards for What We Do for Our Customers, Not From Our Peers
We don’t chase design awards voted on by other agencies. Design peer awards look good on a shelf, but they don’t tell you whether the agency actually made money for their clients. Our awards are different. They recognise service, customer outcomes, and the growth we’ve delivered for the businesses we work with.
AI-Powered Business Innovator of the Year
Technology Global Award
AI Strategist of the Year
Technology and AI, Australia
Trailblazers to Watch
Technology, awarded in Dubai for impactful contributions to the field of technology and AI
Elite Organisation Award
Technology and Marketing, awarded in Dubai for recognition of impactful contribution to the field of marketing
Featured on magazine cover
Derek Zar, AI-Powered Business Innovator of the Year, Global
These awards exist because of what we’ve done for our customers. The service we provide, the outcomes our clients have achieved, and the continual growth we’ve delivered across their businesses. That’s what meaningful recognition looks like to Opdee.
For the full list of awards and recognitions, visit our Awards page.
Where Our Core Thinking Comes From
We come from the school of conversion thinking. Our approach is built on foundations laid by people who figured out what actually works in making websites convert, long before most agencies existed.
Tim Ash’s “Landing Page Optimisation: The Definitive Guide to Testing and Tuning for Conversions” taught us how to test and measure what works. Steve Krug’s “Don’t Make Me Think” shaped how we approach usability. Sally Hogshead’s “How the World Sees You” informs how we position businesses to stand out. And StomperNet, one of the original schools of online marketing from the wild west era of digital, taught us what actually converted before there were frameworks or processes to follow.
We’ve distilled all of this into our own methodology called Opdeeology. It’s our process built around the 22 dimensions of conversions, and it guides every part of how we work. These 22 dimensions ensure continual growth, measurable business outcomes, and market domination for our customers in competitive industries. We apply Opdeeology across every project we work on. Every page should be able to attract visitors, educate them to fish, and convert them to a conclusion. Every single page.
Speaking and Thought Leadership
Our founder, Derek Zar speaks on panels internationally. Recent speaking engagements include panel discussions on scaling startups to billion-dollar businesses and “The Automation Advantage,” helping businesses understand how to automate for growth. These aren’t pitches for our services. They’re contributions to the broader conversation about how technology and marketing drive business outcomes.
Monthly AI Webinars for Our Clients
We run monthly webinars focused on the proper, ethical use of AI in business. These sessions cover what AI can do, how to use it effectively, and where the technology is heading. All of our clients are welcome to attend. We find that our clients are interested in continuous growth, education, and optimisation of their business, and these webinars give them the knowledge to make informed decisions about AI in their own operations.
Customer Operations Specialists
We don’t just generate leads and walk away. Our team includes customer operations specialists who work with your business to get the most from every lead we deliver. This focus on lead-to-customer conversion is what drives continual, sustainable growth. As our SEO case studies show, the growth we deliver is not gradual. It is dramatic, and it continues to be dramatic.
Ahead of the Curve on AI
We spend a lot of time watching where technology is heading. AI is reshaping how people search, how content ranks, and how businesses compete online. We’re already building sites that perform well for AI-based search, including Google AI Overview, Perplexity, ChatGPT, and Claude.
But we refuse to create AI slop. You know the kind… content that reads like it was generated in thirty seconds with zero thought, images that feel hollow, pages stuffed with words but empty of actual substance.
We build and grow businesses at speed. We ask the right questions, take genuine interest in what our clients are wanting to accomplish, and find clear water where they can dominate their market. That’s real work. Everything else is just hype and noise.
The Bottom Line
We deliver autonomous marketing powered by practical AI, brand avatars, and human judgment. Cutting through hype so growth happens fast and on-brand with no contracts and full transparency.