Website Pricing
You want a straight answer. We respect that.
Website pricing varies. That is not a dodge…it is the reality. A five page site for a local tradie costs less than a 200 page site for a national service provider. Different goals, different builds, different prices.
This page explains how we price websites, what affects the cost, and what you can expect at each level. No hidden fees. No surprises in the invoice.
Our websites typically range from $6,500 to $18,000+ AUD for small to medium size businesses, with an expected increase for corporate web design and build outs depending on scope. Read on to learn what increases or decreases costs and understand the pricing.
Why Some Providers Are Cheaper
You will find website quotes ranging from $500 to $50,000. The difference comes down to what you are actually buying. There are three types of providers in this market. Understanding the difference helps you compare quotes accurately.
Website Designers
Focus: Visual layout and templates
Website designers create attractive pages. They work with templates, adjust colours and fonts, add images, and arrange content. The result should look professional.
What they typically do not do is SEO structure, conversion optimisation, site speed, security hardening, semantic markup, or ongoing maintenance. They build nice looking brochure sites at best.
This tier includes vibe coded websites – AI generated sites with minimal customisation. Quick to build. Quick to fade.
Website Builders
Focus: Functionality and structure
Website builders understand more than simple web design. They consider semantic structure, user experience, page layout, and basic functionality. They can build contact forms, integrate simple tools, and create logical navigation.
What they typically do not do is deep SEO optimisation, conversion architecture, speed optimisation for sub-second load times, security protocols, or performance monitoring. They build functional sites but may not understand what makes a site generate business.
Digital Business Builders
Focus: Business outcomes – This is what Opdee does
We build websites as business assets. Every decision serves lead generation, conversion, and long-term growth.
Our sites include conversion optimisation, semantic structure, SEO architecture, sub-second load times, security hardening, performance monitoring, with ongoing maintenance available. Your website works for you 24 hours a day.
Every site we build scores an A rating for performance and structure. We know these metrics are foundational for SEO and conversion.
Red Flags When Comparing Quotes
Website Tiers Opdee Builds
We build websites at different levels depending on what you need. Here is what each tier involves.
$6,500
Starting from
Temporary holding pages that are not built to last. These suit commercial properties for lease, short term listings, placeholder sites, or anything with a defined end date. They are not optimised for SEO, paid traffic, or conversions.
Good for businesses that do not need a website bringing them business but need something to drive traffic to for closing a sale, adding credibility, or providing basic information.
*Even at this level, we build to A rating standards for performance and structure. We rarely recommend brochure sites for ongoing businesses.
$8,500
Starting from
Your foot in the door and a starting point.
Perfect for solopreneurs, small local businesses, and service providers, this package covers the essentials: a Home page, About Us page, Contact Us page, and a minimal number of Service pages, all designed to highlight your business and capture local traffic.
Many clients start here and expand as their business grows.
*A logo isn’t part of this package, however we do offer custom logo design or refresh options to complete brand identity if required.
$10,000
Starting from
Instead of one page saying “we provide electrical services,” you get dedicated pages for downlights, LED installation, outdoor lighting, testing and tagging, solar retrofits, EV charger installation, etc. Each service has its own page which stands alone as a microsite for AI search visibility, which means each page attracts and qualifies its own customers.
Each site is strategically designed with trust signals, testimonials, and well-structured content that drives visibility in every search area.
These websites are designed for businesses ready to compete seriously in their market.
*Typically 10 to 15 pages. Larger sites with more pages scale up accordingly.
$18,000
Starting from
Corporate Partner level positioning with high production value.
Enterprise sites are not about showcasing services. They position your business as a long-term partner. The tone shifts from “we do this work” to “we are the partner you make a decision on for the long haul.”
These sites feature extensive social proof, testimonials, client logos, case studies, and professional design that signals longevity and credibility. Visitors often need internal buy-in before choosing a provider. These sites give them what they need to make that case.
*Enterprise sites typically include CRM integrations (Salesforce, HubSpot, Asana, Monday), custom forms and functionality.
Got a project in mind?
We will give you an honest assessment of what it will cost.
Redesigns and Facelifts
Not every project starts from scratch. Many clients come to us with existing sites that need work or a substantial upgrade.
$1,500
Starting from
Visual refresh may include an updated design, but not a full rebuild, and tightened or improved copy. This works for sites without significant SEO ranking to protect.
Because every project is unique, we begin with an analysis of the existing website to identify what is required and how to match client expectation.
*This is generally for smaller websites with basic revamps and takes approximately 3-4 weeks.
$10,000+
Starting from
If your site has strong search rankings, a careless redesign can destroy them. Google may treat a restructured site as brand new and sandbox it. Internal linking, page structure, and content relationships all need careful handling.
We approach these projects in stages. First pass: tighten structure, preserve content. Let Google re-index. Second pass: update content, refine design. Let it settle. Each stage allows Google to recognise the site as the same entity, evolving naturally.
*Under 100 pages: 2 phases | 100-500 pages: 2-3 phases | 500+ pages: 3+ phases. Each 200 pages adds roughly a month to the timeline and prices are adjusted accordingly.
What Affects the Price
Several factors push the price up or down. Here is what to expect.
Things That Increase Cost
Page count and complexity
More pages, more work. Complex pages with custom functionality cost more than simple content pages.
No existing brand assets
If you do not have a logo, they start at $700 and can reach $1,500+ depending on complexity.
No brand guide
Brand guides (including UI, voice, tone, and physical media templates) start at $2,500. Highly recommended before starting a website project.
SEO preservation requirements
Existing rankings that need protecting add time and complexity.
Custom integrations
CRM connections, payment gateways, booking systems, membership portals. Each adds additional cost depending on complexity.
Unclear direction
When you are unsure what you want, we spend more time exploring options. That adds to the project.
Things That Decrease Cost
Analytics history
Access to Google Analytics and Google Search Console gives us direction. We see what is working and what is not.
Design references
Show us 3 to 5 websites you like. Less guessing, more building.
Existing logo and brand guide
We can start building immediately.
Clear conversion goals
Knowing what success looks like helps us design toward it.
Existing content
Copy, images, testimonials, case studies. The more you bring, the less we need to create.
What to Bring to Your Project
The more prepared you are, the smoother (and more affordable) your project will be.
Website Maintenance – $275/Month (Optional)
This is not just monthly maintenance. It is your website security guard, testing, content support, and emergency availability rolled into one. Your website is your most valuable business asset and main port of leads. This service protects it.
Contact Form Monitoring
One of the most critical checks. Contact forms can have downtime without you knowing. We verify forms are working and leads are coming through.
Spam Protection Layers
Contact forms attract spam fast if left unsecured. Our tools are built to minimise it and help real leads reach you. We can’t guarantee zero spam, but our processes evolve constantly to stay ahead for our clients.
Security Hardening
With AI and vibe coding, security threats evolve daily. We constantly update and harden security to protect against emerging vulnerabilities and hacking attempts.
Light Content Updates
1-2 content sections per month included. Specials, updates, notifications, seasonal changes. Your site stays current without extra charges.
Emergency Availability
If your website goes down, we are available to get it back up and running. This is our contract rate to be there for you as soon as humanly possible.
Traffic & Performance
We monitor your site health, check traffic patterns, and ensure your lead portal functions correctly so everything is working as it should be.
Why this matters: With AI development accelerating, security threats evolve constantly. AI can develop and create things quickly, but AI can also destroy, breakdown, and get through security fast. Every platform faces this. We ensure proactive, dynamic protection to keep your main port of leads consistently up and operational.
Note: Maintenance is separate from hosting (~$16/month). Together, your website runs approximately $291/month for full protection and support.
How We Invoice
Our standard payment structure:
Upfront secures your project and starts the work
At feedback stage when you review your project and provide input
At launch when the site goes live
*For staged projects (SEO preserving redesigns), we invoice per phase. Each phase follows the same structure.
See Our Work
Browse our portfolio of websites built for Melbourne businesses across trades, professional services, ecommerce, and more.
Questions?
Every project is different. This page provides a framework. The actual quote depends on individual requirements.
If you want to talk through your project and get a clear figure, reach out. We will give you an honest assessment of what you need, what it will cost, and how long it will take.
No pressure. No obligation. Just clarity.
Make an Informed Decision
We believe in transparency. Before you decide, understand if we’re the right fit for your business.