Technology Platform SEO Case Study
180% year-on-year click growth for a SaaS technology platform competing in a crowded category
SaaS SEO is a different game. The competition has dedicated SEO teams, bigger budgets, and years of domain authority head start. Organic search is too important to ignore because the customer lifetime value justifies the investment, but competing against established platforms for core industry terms is a challenge that requires a smart approach rather than brute force.
Finding the Clear Water
Rather than going head-on against dominant competitors for broad industry terms, we identified the search opportunities where this platform’s specific features matched real user needs. We built topical authority around use cases and audience segments where the competition was thinner but the commercial intent was strong.
The content strategy targeted both top-of-funnel awareness searches and bottom-of-funnel comparison searches. SaaS buyers go through a research process, comparing features, reading reviews, evaluating pricing. We made sure this platform appeared at every stage of that process.
180% Year-on-Year Click Growth
| Metric | Before | Current |
|---|---|---|
| 90-day clicks | ~86 | 240 |
| 90-day impressions | ~10,300 | 15,000 |
| Year-on-year click growth | Baseline | +180% |
| Year-on-year impression growth | Baseline | +45% |
| Average position | 44 | 27 |
| Keywords ranking | 1,000+ | 1,000+ |
| 16-month total clicks | N/A | 1,000 |
| 16-month total impressions | N/A | 64,000 |
| 16-month click growth | N/A | +145% |
Clicks = the number of times someone clicked through to the website from Google search results.
Impressions = the number of times the website appeared in someone’s Google search results. An impression counts every time the listing shows up, whether or not someone clicks on it.
Average position = the average Google ranking across ALL tracked keywords, not a hand-picked selection. If the site ranks for 1,000 keywords, this is the average across every single one of them.
Keywords ranking = the number of different search terms Google shows the website for in search results.
Click growth = the percentage increase in clicks compared to the previous period.
Impression growth = the percentage increase in impressions compared to the previous period.
All data filtered to Australian searches via Google Search Console. Data current as of January 2026.
That click growth number speaks for itself. In a competitive SaaS category, nearly tripling organic clicks in twelve months shows what targeted SEO can achieve even against bigger competitors.
The position shift from 44 to 27 means the platform moved from page four or five of Google into the top three pages on average, with many individual terms now on page one. For SaaS, that compounds. Every ranking improvement delivers ongoing leads without additional cost per click, and the 145% 16-month growth trajectory shows consistent compounding rather than a one-off spike.
Want to grow organic visibility for your technology platform? Get in touch and we’ll find the clear water in your market.
Frequently Asked Questions
How We Report These Results
Australian data only. Every number on this page comes from Google Search Console filtered to Australia. Unless specifically stated otherwise, we report on Australian search performance because that’s where our clients’ customers are. Worldwide numbers would inflate the results, and inflated numbers help nobody make good decisions.
Average position means ALL keywords. When we say average position improved from 42 to 27, that’s the average across every single keyword that site ranks for. Hundreds of them. Sometimes thousands. We don’t cherry-pick the best performers and ignore the rest. You’re only as good as your lowest-ranking keyword, and everything moves together. If we’re doing our job properly, Google expands the keywords, the synonyms, and the search terms you appear for as it recognises your site deserves to be there.
This is a process of proving to Google that your website should be the one people see when they search for what you offer. That proof builds over months, not days. It’s why consistency matters more than any single tactic.
Why SEO and Google Ads Work Better Together
We don’t recommend running Google Ads without SEO. The two have a symbiotic relationship that most businesses miss.
Google Ads fills the gaps where your SEO hasn’t reached yet. You’re paying to appear for the searches you haven’t earned organically. But those paid visits do more than generate leads directly. When someone clicks your ad and completes their search on your site, that signals to Google that your site satisfied the searcher. We call this a completed search session, and it’s one of the strongest signals you can send. That signal helps your organic rankings.
So Google Ads doesn’t just fill gaps… it actively helps your SEO by proving to Google that your site deserves to rank for those terms.
As your SEO builds and you start ranking organically for more terms, you can pull back your ad spend on those keywords and redirect it to the terms where you still need coverage. The result: your total cost per lead drops over time while your visibility keeps growing. Running only one is leaving results on the table. Both together compound each other’s effectiveness.
Want to understand how SEO and Google Ads would work together for your business? Talk to us and we’ll map it out for you.