A laptop on a dark couch displays data dashboards with charts, maps, and graphs—ideal for analyzing and scaling social media strategy. The room is dimly lit, with a window in the background adding to the focused workspace atmosphere. Opdee Digital Marketing

Setting Up Your Social Media Analytics

ByDerek Zar

Hey there! Welcome to the second part of our “Mastering Social Media Marketing” series. Last week, we chatted about why social media metrics like leads, clicks, and other key metrics matter. This week, let’s get practical—it’s all about setting up your social media analytics. Knowing how to gather and interpret data from different social platforms…

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